Wednesday, February 1, 2012

Zinan Liu HW#3


About the video, since I come from China, I have some inside information from some of my friends who owns couple McDonald's.
First, when they video showed in class, I am really interested in that they said there is a head chef, because I never heard of that before, to a company like McDonald is really like the biggest fast food company in the world. Most of the people in the states never know how the other countries' McDonald works. First of all, the idea of start drives though in China, that is something not working really well in a long time. Because of China has really large population, so to build a McDonald with parking area will cost around 27 million US dollar, and join McDonald the owner of the individual has to pay around 300,000 dollar to get permission to start a McDonald, most of the people have the 300,000 dollar, but almost no one have 27 million dollar just to build a McDonald.

So instead of building a drive though, the owner prefer to build double floors or choose to build their store around the subway station.
 Second, most of the people went to McDonald in China is considering McDonald is one of the cheapest place to waiting for friends. During week day people might just go to McDonald to get fast food, but during weekend McDonald just a place for people who need a seat or want to finish homework over there. So not like the video shows, China has a big potential for making big profits on start more McDonald.

Cause most the time, just like me and my friends we all went outside for food, fast food are never a choice on the list. China has way more better stuff to eat;so usually we just wait on the street. I haven’t gone to McDonald in China since 2008.




From the article, I also learned that every business has to take a risk to become successful, and about the food, most of the people is thinking about the healthy issues, like the calorie and fat on each individual product, and also the test on the health department, also maybe most of the costumes didn’t realize that even fast food need to change the menu every season, and just like the video mentioned, the MacDonald use more vegetables than any other time.



MacDonald did passed all the things costumes are worried about, that why the MacDonald’s log has always been regionalized right way not matter at where. I think they take a huge risk, but they offered what people needs, fill peoples demands, which bring them big success. 

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