Supermarkets INC.
Supermarkets is a huge business around the United States and always doing new things in order to keep customers and for their customers to spend more and more money. There is a ton of different techniques that supermarkets try in order to keep bringing customers in and have them spend more than they intended on. It all comes down to marketing and psychology tricks.
In the following video produced by CNBC, Supermarkets INC, it talks about all these different techniques of marketing and psychology that brings the consumer in and keeps them in. It also talks about how some grocery stores now in 2012 are having to do more and more new things. The grocery store in the video has opera singers in the store and very unique displays. Also now there is other "stores" like coffee shops, sushi, subways and so on inside of grocery stores so you can even eat lunch there. Grocery stores are becoming better and better at what they do and definitely influencing the consumers to buy more and more efficiently.
In the following video produced by CNBC, Supermarkets INC, it talks about all these different techniques of marketing and psychology that brings the consumer in and keeps them in. It also talks about how some grocery stores now in 2012 are having to do more and more new things. The grocery store in the video has opera singers in the store and very unique displays. Also now there is other "stores" like coffee shops, sushi, subways and so on inside of grocery stores so you can even eat lunch there. Grocery stores are becoming better and better at what they do and definitely influencing the consumers to buy more and more efficiently.
What are the techniques?
- One technique is putting everything you want sold at eye level because it is clearly at eye level and the first thing consumers will see. It is also at easy reach. Consumers hate bending down to get things off the bottom shelf and hate out of reach things on the top shelf. Things at eye level for the average human being will sell the most. Colors and design of the packaging is very important and must catch the consumers eyes.
- Another technique is putting the staples of milk, egg and butter at the very far end of the store because Americans come into grocery stores for those three items the most but Supermarkets want to force them to buy more. Having those three items at the far end of the store, makes customers go through the whole store being attempted to buy more than they planned on.
- Supermarkets also make their store aisles no longer in uniform lines but more of a maze but a maze someone can easily get out of. The design of the store causes customers to spend more time in the store and buy more.
- When supermarkets put certain items on sale, customers thing that they are getting the better deal because they have a thinking that whole store is cheaper but really supermarkets can raise prices on other items without the consumer noticing.
- When supermarkets have their rewards card, they can start tracking what items you buy the most and what items you do not buy. This data will be used then to send you coupons to get start buying the items that you have not been buying. When Americans get coupons that they see as free money then they are most likely going to buy the product.
- Stores are making their shopping carts bigger and bigger in order for the consumer to buy more because they think they are buying the same amount of food as before. Usually when a shopping cart gets filled to the top, the consumer wraps up their grocery shopping. Now because the carts are bigger, they will buy more until their shopping carts get full.
Ethical?
- Supermarkets techniques are being called out if they are ethical or not mostly because of the tracking they do with your rewards card seeing what products they are buying and not buying. I find it completely right because supermarkets need to make money and need to do everything it takes to make a profit as long as it is legal.
Your blog is looks very nice. I like how you formatted it because it is easy to read and the colors makes it look interesting. Supermarkets make the little things like making a cart bigger have a big impact on sales. It is interesting how that increases sales and other techniques like having items at eye level or having the milk, eggs, and cheese all the way in the back, also increase sales. Most of these techniques all cost free but save supermarkets lots of money. I agree with you that supermarket’s techniques are ethical. As long as they are doing things legally, it is completely fine. Supermarkets like any other business, are just trying to change everyday to make the most money. They want the consumer to spend more money even if it means getting a little personal with the reward cards. I think those are fine too because it doesn’t ask for anything personal, it just knows what you like to buy and finds ways to make you buy similar products.
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