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Coke Marketing
Coca-Cola is so well known
around the world because of its marketing skills. A big way they market is to
have the product be associated with a memory. Coca-Cola signs are seen on big
billboards at professional games or big public events. Costumers will always think of Coke as a good product the more they see the name Coca-Cola at a
place they had fun. Coke
also uses a jingle in a coke commercial. This made people always remember the
product because the jingle always stayed in their head. They also use
celebrities like Mean Joe. They showed him smile in a Coke commercial showing
that even Coke will make anyone like Mean Joe happy. Since Coke is always being criticized a
very unhealthy drink, they use other brands under their name to “Go Healthy”.
They make Coke look attractive by changing the bottle’s shape. The new shaped
Coke bottle has already made millions for Coke as said in the video. 
Coke was so good to have its brand in people’s culture,
when they made the new coke; many people were very upset because they felt like
they were losing a bit of their lives. Many people grew up with Coke being
everywhere and a lot of their good memories were shared with Coke. In the video, Coke also was given to soldiers
at war to remind them of home.
Another main reason why Coca-Cola has very good marketing
is because they are known worldwide. People in third world countries see Coke
as a gift or a product of happiness. Coke is bought after a long day of work
with little pay and it brings smiles to their faces.
In the book, marketing
is defined as, "The actively, set of institutions, and processing for
creating, communicating, delivering, and exchanging offerings that have value
for customers, clients, partners and society at large”. I believe Coca-Cola has
met these standards because of its popularity. Personally, I grew up knowing
Coke better than any other of its competitors. Coke was seen everywhere and
they really were involve in many memories that I had growing up. It was almost
like a must have drink if you were to throw a party in my family. Tuesday, March 6, 2012
coca cola
Coca Cola has many competitors, like the most famous one will be Pepsi. They spend lots of money on just keep their own product become more famous than another, which will be more profit at the middle east and Asia area. Like Pepsi did a funny joke on Coca Cola.
Also Coca Cola is an international business, the Africa and China still the two biggest potential customers. over 40% of the country still could develop by doing ads at the cities, and letting people know more and more about Coca Cola. That's why the Chinese Coca Cola CEO recruit over 20,000 new people to join the Coca Cola company and help to develop the Coca Cola into the west China, and try to make more people know about Coca Cola and in the other hand by making more profit.
Coca Cola Lessons Learned
Coca Cola is the most famous drink around the world. You can find Coca Cola in over two hundred countries world-wide. Coca Cola is a major part of America’s history; it has been around for over one hundred. To the people of America coke is not just a beverage, it is a symbol of youth, inspiration, and joy. The Coca cola label is one, if not the most recognized label in the world. Everybody knows what it is and most people love it. Coca Cola even represents America in some ways, but the love for Coca Cola isn’t just because of its taste, it’s from the memories it creates.
The key to Coca Cola is mostly in its marketing strategy. Ever since its creation Coke has been a marketing genius. One lesson that can be learned from Coca Cola’s experiences is too get your product out there. Coca Cola puts its name on everything. You can find the Coca Cola logo on basically anything. This includes T-shirts, pens, coolers, jukeboxes, pens, cups, pencils, etc. Almost anything that has enough room to fit the coke label on it, Coca Cola has done it. There is a whole other industry that revolves around the selling, buying, and collecting of Coca Cola apparel.
A great technique Coca Cola has mastered is its work in commercial advertising. Coke has created memories by creating memorable images and jingles in their commercials. Things such as these have greatly attributed the success of the company because it has formed a bond with the people of the world. Some people even speculate that Coca Cola created the image of modern day Santa Claus in their traditional holiday campaign.
Another lesson learned from Coca Cola’s experiences is the common saying, “If it isn’t broken then don’t fix it.” When Coke decided to redo its formula and image the idea was highly rejected by the American people. Changing its taste and image was just as bad as taking it away all together. When people have such love and passion for a product there is no sense in changing it. Coca Cola will forever be expanding by creating new products and items. But since its original development was executed so perfectly I believe Coca Cola will forever be America’s drink.
MARKETING FOR COKE
As a young child I always enjoyed soda and when it came down
to decide between coke and Pepsi I have to decide Pepsi I don’t know, what it
was but it to me was the taste but understand I still have me a coke every once
and a while. But what I do admire from coke is their marketing strategies
starting with their publicized if you have ever noticed close to every restaurant
has coke products, and then have thousands of coke billboards and advertisements.
They do this because they want to stimulate the brains of their buyers to think
of theirs soda product to out of their way and buy their product. What found
was very cool was the secret lab that coke had that simulated a store where
products of coke and other products would be sold. From here they brainstormed
the brilliant ideas that make coke one of the worlds’s most known and dunk
sodas. But what saw was not good is when they tried to change the formula to
the coke that billions of people have been used to, which was horrible for them
when people are used to something it is very hard to change it from what I understood
this was bad marketing for coke and to me it wasn’t carefully thought through
maybe a test product should have been sent not all of coke.
What really touched me was the wide spread of Cocoa Cola and
how well known throughout the world it is how every where they are they touch
something about that country and exploit it in the way of getting their product
out and the what is exploited such as the World Cup such as mentioned in the
video South Africa World Cup they basically advertised both and made an attempt
to get the community. When as a community you take out your way to touch a
community or country, or place that gives you good customers. Such example
brings up that during the World Wars. Other companies pulled out of that
countries but coke didn’t but instead continued to sell their products, this especially
affected the American soldiers they came to respect Coke and brought back their
likes of it after the war with created profit for the company
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