Supermarket

In 2012, supermarkets will have to attract customers in many new ways. The video shows how one supermarket is using the development of technology to help them attract customers. Their supermarket has a hand held device that scans any item you want to buy. It is an easy method that allows you to shop more effective. This supermarket learns more about the user because they know what they like to buy and what they need to buy. The market also sends coupons to the user to influence them to buy more products. The greatest opportunity or place for a supermarket to influence purchases is at eye level. Eye level products are always seen from a user and are an easy to reach place for them. Supermarkets use many different psychological tricks like sales. A 10 for $10 deal may actually not be such a deal. Research proves that you can save more money buy fewer items then a deal like 10 for $10. These sales tell the mind instantly that you will save money, however, it is not true. Another trick they play is by having bigger carts. Most of the time customers do not need a cart. But everyone likes to take a cart because they do not want to hold a basket or hold the items in their hands. Studies have actually shown if you take a basket or only use your hands, you are more likely to save money and only buy the items you really need. They also change the way a supermarket looks. Supermarkets are not as traditional as they use to be. They have more curves to them and have a less of a maze like feeling. They make the customer feel comfortable. Some also have extras like free sampling or performances. They do anything to have the customer have an experience that they want to experience again. In my opinion, their techniques are ethical only because they are not hurting anyone by doing these techniques. It is still the customers chose to buy more items or not. Supermarkets are not forcing anyone to do anything. Supermarkets are a whole lot better at having consumers buy products more today than the past. New techniques and devices are being used that make the consumer want to come back.