The new COKE

Before watching this video I knew little about the Coca Cola company. I only really knew that the company make the drink coke along with a few other drinks as well as there competitor bring pepsi. The common question coke and pepsi has been a battle for awhile. According to the video when pepsi first came out it hit coke hard. I can agree with this because I was an instant pepsi fan until I actually began drinking pepsi like everyone used to drink coke. The coke classic drink is one that doesn't get old as I found in pepsi. When pepsi came out coke soon changed there formula and came out with a “new coke”. This immediately shocked and disturbed costumers, they were outraged and within 3 months the Coca Cola company went back to the old formula. Soon after people began to think or this as one huge marketing scheme. When Coca Cola made the change back there were instant results sky rocketing the sales of coke. People thought that they did this to gain loyalty back and generate more revenue. Another Marketing scheme I found very interesting was the Santa Clause and Coca Cola company connection. In the video they asked are you responsible for the creation of Santa? They simply replied no but they can take credit for the new image of Santa since they use him so frequently in adds and on products during the holidays. Coke has used many marketing schemes, they even have a private vault with all memorabilia of Coca Cola. They used what I think is a genius marketing scheme, it was simple and effective. What they did was puke Coca Cola on everything from; calendars, cars, clothing, etc... You couldn't go anywhere with out seeing it. Now coke offers many different types of drinks from coke to healthy teas. One of the biggest things that I think they should use in marketing that a lot of people do not know is the ability coke gives people to make money using there products. I was unaware that coke did not actually own the factories that they bottled the coke in. They allow bottling companies to take there product bottle them and sell it. This I think brings loyalty and a love to coke that many drinks do not have.

Coca Cola- Pros and Cons of a comercial 

Coca Cola has been around for a very long time now. It was first made in 1886 in the United States.  When coca cola was first made they make it with the coca leaf which is made with cocaine so there was a little bit of cocaine in the original coca cola. In 1985 they decided to change the coke ingredience because Pepsi was selling a lot more than coke was. They soon realized that it was a mistake and they changed the coca cola recipe back to the way it was. Coca cola has a lot of different flavors to change their variety so more people can buy coca cola instead of buying Pepsi or another soda.

Pros:

The good things about this commercial are it’s showing how much they put into making coca cola. It shows that every little thing they do is to perfection. This commercial is a very good advertisement for coca cola. They’re showing how happy the little misfits are to be making the coca cola for customers. They show very pretty scenery to make it a happy mood and positive. The music that they play is happy music so it puts people in good moods and it will make them want to get a coke because it looks so good. The market is showing how they want to make people satisfied by drinking their products. I feel that this commercial helps a lot with that.

By seeing this commercial they want to show the audience that coca cola is a good refreshing drink and that everyone will be happy and satisfied if they drink it. Having all those positive things in the commercial is what makes the audience want a coke because they make it look so good.

Cons:

 The cons of this commercial are the little weird things they have in it. If they changed the little weird things to cute animals that would be a lot better and less creepy. Anther thing I found that wasn’t appetizing was the little things that lick the bottle. Even though that isn’t real life it makes me kind of grossed out how they were licking the bottle. I feel like if they had cute little animals or people doing this commercial it would be a lot better and a lot more appetizing and people would want to drink it more often.

Coca-Cola

Coca Cola:  The Real Story Behind the Real Thing

Coca-Cola is one of the most well-known soft drinks in the world.  Coca-Cola was first introduced in 1886 and is now known in over 200 hundred countries, which is more than any other soft drink.  Coca-Cola, Coke for short in my opinion has some of the best marketing strategies.  They have eye catching and memorable commercials and shape the bottle in a way that no other company has and also sponsors events and most recently that was discussed in the movie; the World Cup.  As talked about in the book on page 382; Coca-Cola is considered a brand.  A brand is "a name, symbol, or design that identifies the goods or services of one seller or group of sellers and distinguishes them from the goods or services of competitors". Coca-Cola has successfully created a brand with a name, and the logo.

Pro’s-

·         This commercial is very good at advertising that by drinking Coca-Cola it causes a fun time and brings everyone together. The brand gives off a feel good feeling by everyone having fun in the summer, dancing, and laughing. Everyone wants to be in a happy environment and Coca-Cola gives the image of a happy environment when you are drinking their products. In the movie, the CEO talks about how he wants the brand to be a house hold name and when people think of something good they think of Coca-Cola.  Their marketing strives to give people memories while drinking Coca-Cola, and this is exactly what the commercial is doing. It is creating the memories of partying in the summer sun with good friends and drinking an ice cold Cola-Cola.

·         The background music in this commercial also gives the viewer that feel good feeling.  By having such am up beat song it makes the viewer want to keep watching. 

Con’s-

·         A con to the commercial could be that there wasn’t any dialogue and that could have been confusing to the consumer because they would not be able to get their point across.  A spoken slogan would be more catching for a consumer than the slogan written on the screen at the end of the commercial or the lyrics to a song.

coke blog Mataiah Crossley

http://youtu.be/ahe2r5fB5hU 

Mataiah Crossley                                                                                                                     3/5/12

Business and Society

Blog#5

Coke

            Coca-Cola is the most successful marketing company in the world. Coca-Cola knows how to touch their customers in a way that attracts them to their product. That way is through emotions. Coca-Cola has ad’s full of love care and memories. Their ads alone help their costumers relate and feel a kind of way that makes them want to enjoy the Coca-Cola product all the time. This method of selling the product has been here since the beginning of the soda itself. No one has a way to relate a good memory or feeling into their product like Coca-Cola does. It is a gift they were the energy drink of their time. Even though Coco-Cola did indeed have some problems with the original coke leaf being an ingredient in the drink it has come so far and has become a major part of people’s lives. This is a lesson that a lot of other companies should take from Coca-Cola because the people feel like the product is a part of them and the Coca-Cola Company makes the people feel satisfied. Another marketing lesson that we can take from Coca-Cola’s experiences is when Coca-Cola changed their recipe and their customers complained. That wasn’t a good idea. If you have a close bond that involves the feelings and emotions of your customers you shouldn’t do anything to change your product and that’s what the Coca-Cola Company did. It was a great thing that they went back to their original flavor because that is the great taste and love that their customers loved. Although the controversy is that the Company did this on purpose to get their customers back from their rival Pepsi, it isn’t true. Now, relating to the book, Coco-Cola does a little out-sourcing in Africa. For many reasons Coca-Cola does a lot of work outside the U.S they have bonded with many African American when other companies left the country they stayed and gave hope to the people. Their brand is more than a label, it represents Hope, love and family.

Coca Cola - Best at Marketing?

Everyone knows the brand of Coca-Cola. Coca-Cola was first introduced in 1886 and is now being sold in over 200 countries. According to Interbrand's best global brand in 2011, Coca-Cola was the most valuable brand in the year of 2011. Coke, short for Coca-Cola, has been at the top of its game with advertising. It has advertise sporting events, sport fields, and numerous effective commercials.  Coca-Cola is a brand and according to the book on page 382, a brand is "a name, symbol, or design that identifies the goods or services  of one seller or group of sellers and distinguishes them from the goods or services of competitiors". Coca-Cola has successfully created a brand with a name, and the logo.

PROS:

• The commercial is very good at advertising that by drinking Coca-Cola it causes a party. The brand gives off a feel good feeling by everyone singing, dancing, laughing. Everyone wants to be an happy environment and Coca-Cola gives the image of a happy environment when you are drinking their products. In the movie, "Coca-Cola: the Real Story Behind the Real Thing", marketing strives to give people memories while drinking Coca-Cola, and this is exactly what the commercial is doing. It is creating the memories of partying with good friends and drinking coke.
• Friendship was clearly portrayed in the ad and shows that a taste of coke can make anyone friends. Anyone can form a friendship over sharing Coca-Cola like the penguin did by sharing a soda with the polar bear. This all relates back to the company wanting to make memories through a soda. 
• Coca-cola also has the sound of the soda opening making it sound appealing. The sound of when the soda first opens gives consumers the picture that it is nice and cold. Everyone loves a nice and cold beverage because it is refreshing and Coca-Cola has done that. It also being a cold setting with the ice makes it also appear that soda is ice cold. 
• At the end of the commercial, there is the saying: GIVE. LIVE. LOVE. COCA-COLA. The saying is a brand name which in the book on page 353, gives the company a step on its competitors by the group of words differentiating from other competitors. 

CONS:

• A con to the commercial could be that there was not much dialogue and could not come off to the consumer as well as song dialogue could. A spoken slogan would be more catching for a consumer than the slogan written on the screen at the end of the commercial.
• Another downfall to the ad is that there was not a lot of repetition. Repetition keeps the product in the consumers head and the consumer the more times they hear something are more likely going to want the product. Repetition is a big factor on whether a company is successful or not by the more repetition the more business they are going to get.

I'd Like to Buy the World a Coke

 

The "I'd Like to Buy the World a Coke" commercial for Coke came out in 1971, but is still known about in this generation. Forty years later, remakes of this commercial and even just admirers of this commercial exist. In my fourth grade talent show, the grand finale was all of the participants reenacting this commercial. It constantly gets stuck in my head, demonstrating how catchy it is.

The pros of this commercial include how memorable it is, how the jingle is recognizable, and how it was a new approach on advertising Coke. It did not just focus on the product, but focused on different types of people singing about Coke and the joy that it can bring. The diversity in the commercial is extremely important and beneficial to the advertisement. It shows that any person can enjoy Coke; it is not just for the majority. It seemed as if there were people from around the world, showing that Coke is both a successful company worldwide and a tasty drink for all. The word Coke in this commercial is associated with the word harmony, making it seem as if Coke can bring peace to the world. That being said, it gets programed in people’s minds that Coke is a positive drink. The cons to this advertisement could be that the product was not the major focus of the advertisement. While the Coke was in the hands of the various singers, it was somewhat blocked by people’s hands.  It was, however, shown in the hands of everyone.

Any commercial that can go for forty years and still be known is blatantly a great commercial. This is a great advertisement for Coke as it can go through the times. Having a song truly helps get the product known about and helps it pop into people’s minds more. The more you sing, the more likely you are to purchase it. Repetitive wording or phrases helps almost program the mind to remembering a product. It is scientifically shown that if something is repeated several times, it will be remembered. That is important in marketing, as marketers want their products to be noticed, remembered, and purchased. 

Cold Stone Creamery and Franchising

Taking the self-test to see if franchising is a good personal choice for me, my results ended up stating that “franchising has some attraction, but you have some doubts that need to be carefully considered.” My score was a ten, which is close to the score needed to say that a person is perfect for franchising. I have always felt that I was more of a small business owner, as I am very independent and feel as if I do things better on my own versus under a franchise. However, if it came down to it, I feel as if I could be very successful opening a franchise. The restrictions would bother me, but I could learn to deal with it. (Picture one below were my answers to the self-test. Picture two below were my results).

The franchise I chose to look into that has the potential of fulfilling my entrepreneurial dreams was Cold Stone Creamery. Cold Stone Creamery requires a capital of $125,000 to begin and the total investment ends up being between $292,525 and $440,275. The original store was built in 1988 and began franchising in 1995 (according to Franchise Expo). It was also ranked fairly high in various franchise publications. 

After visiting the Cold Stone Creamery website and collecting information from the Franchise Expo website, I attempted to evaluate the strengths and weaknesses of the franchise. The franchise has been in operation as a franchise for seventeen years.  In 2007, it was ranked number one in the Entrepreneur’s Franchise 500. There are approximately 1,400 stores open. There is a page on the website that offers the steps to become a Cold Stone franchise. You first must apply to be awarded the franchise. You then have to secure a location, which they assist you with. There are then a few steps with the lease which they help you with. Then it is time for the “specifics” such as blue prints and training. Cold Stone has a program called Cold Stone University, which is intensive training that takes place in Arizona for two weeks. This is where they do all of the training and teach the owners and managers how to train other workers. There is then the finalizing of building, and then finally you can forever have a Cold Stone store. Cold Stone helps with marketing programs and various strategies to help make the business successful. 

All of this made Cold Stone have more strengths than weaknesses. I could not find if the firm would help with capital and credit. It also did not show any figures of exact net profit, but there strengths were significantly strong. It has a wonderful reputation, as you can tell by the success of the business. My search did give me enough information to answer most of the questions. I am sure contacting the company personally could help give me even more of the information.