Coca Cola is the most famous drink around the world. You can find Coca Cola in over two hundred countries world-wide. Coca Cola is a major part of America’s history; it has been around for over one hundred. To the people of America coke is not just a beverage, it is a symbol of youth, inspiration, and joy. The Coca cola label is one, if not the most recognized label in the world. Everybody knows what it is and most people love it. Coca Cola even represents America in some ways, but the love for Coca Cola isn’t just because of its taste, it’s from the memories it creates.
The key to Coca Cola is mostly in its marketing strategy. Ever since its creation Coke has been a marketing genius. One lesson that can be learned from Coca Cola’s experiences is too get your product out there. Coca Cola puts its name on everything. You can find the Coca Cola logo on basically anything. This includes T-shirts, pens, coolers, jukeboxes, pens, cups, pencils, etc. Almost anything that has enough room to fit the coke label on it, Coca Cola has done it. There is a whole other industry that revolves around the selling, buying, and collecting of Coca Cola apparel.
A great technique Coca Cola has mastered is its work in commercial advertising. Coke has created memories by creating memorable images and jingles in their commercials. Things such as these have greatly attributed the success of the company because it has formed a bond with the people of the world. Some people even speculate that Coca Cola created the image of modern day Santa Claus in their traditional holiday campaign.
Another lesson learned from Coca Cola’s experiences is the common saying, “If it isn’t broken then don’t fix it.” When Coke decided to redo its formula and image the idea was highly rejected by the American people. Changing its taste and image was just as bad as taking it away all together. When people have such love and passion for a product there is no sense in changing it. Coca Cola will forever be expanding by creating new products and items. But since its original development was executed so perfectly I believe Coca Cola will forever be America’s drink.
Luca, I really enjoyed reading this blog for a few reasons. The first reason being that I also decided to talk about what there was to learn about marketing from cokes experiences. The seconds reason being is that we decided to touch on the same topics. I agree that one of the biggest reasons that coke has continued to grow is that they are everywhere now. Everything you can advertise on, Coke does it. The other topic I also talked about was why new coke was a failure. I didn't talk about the memorys that coke created because I wasn't to sure how to incorperate into the blog. I thought you did it very well and I find it very interesting how they invented the image of modern day Santa Claus. Like I said before you did a great job with this blog and I enjoyed reading it.
ReplyDeleteLuca, I agree that you saying people love Coca cola is not only by the good taste, also the memories it creates. I remember when I was a kid, I always feel soft drink is something interesting and taste really good. Coca cola is defiantly a symbol as America. Coca cola it is an American drink forever. And every year the Coca Cola has lots of commercial advertising, which is really awesome. I like your blog,
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