The "I'd Like to Buy the World a Coke" commercial for Coke came out in 1971, but is still known about in this generation. Forty years later, remakes of this commercial and even just admirers of this commercial exist. In my fourth grade talent show, the grand finale was all of the participants reenacting this commercial. It constantly gets stuck in my head, demonstrating how catchy it is.
The pros of this commercial include how memorable it is, how the jingle is recognizable, and how it was a new approach on advertising Coke. It did not just focus on the product, but focused on different types of people singing about Coke and the joy that it can bring. The diversity in the commercial is extremely important and beneficial to the advertisement. It shows that any person can enjoy Coke; it is not just for the majority. It seemed as if there were people from around the world, showing that Coke is both a successful company worldwide and a tasty drink for all. The word Coke in this commercial is associated with the word harmony, making it seem as if Coke can bring peace to the world. That being said, it gets programed in people’s minds that Coke is a positive drink. The cons to this advertisement could be that the product was not the major focus of the advertisement. While the Coke was in the hands of the various singers, it was somewhat blocked by people’s hands. It was, however, shown in the hands of everyone.
Any commercial that can go for forty years and still be known is blatantly a great commercial. This is a great advertisement for Coke as it can go through the times. Having a song truly helps get the product known about and helps it pop into people’s minds more. The more you sing, the more likely you are to purchase it. Repetitive wording or phrases helps almost program the mind to remembering a product. It is scientifically shown that if something is repeated several times, it will be remembered. That is important in marketing, as marketers want their products to be noticed, remembered, and purchased.
I think the advertisement efficiently does get the overall feeling of coke across to its consumers. It is very important to expand to all different countries and having one commercial reflect how many different kinds of people drink coca-cola definitely is beneficial to the company. I completely agree with that repetition plays a big role in whether or not a product is successful. Its the annoying little sayings and jingles that get stuck in your head that make you end up buying the product. You make a very good point about how the logo on the bottle is not always visible at times which can produce a negative effect. But in this case I think the consumers already know the logo and brand so well that the visibility of the logo is not necessarily needed to be seen at all times. It would be more beneficial but its not necessarily negative. Overall, very good job on the blog!
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