Coca Cola:
The Real Story Behind the Real Thing
Coca-Cola is one of the most well-known soft drinks in the
world. Coca-Cola was first introduced in
1886 and is now known in over 200 hundred countries, which is more than any
other soft drink. Coca-Cola, Coke for
short in my opinion has some of the best marketing strategies. They have eye catching and memorable commercials
and shape the bottle in a way that no other company has and also sponsors
events and most recently that was discussed in the movie; the World Cup. As talked about in the book on page 382; Coca-Cola
is considered a brand. A brand is
"a name, symbol, or design that identifies the goods or services of one
seller or group of sellers and distinguishes them from the goods or services of
competitors". Coca-Cola has successfully created a brand with a name, and
the logo.
Pro’s-
·
This commercial is very good at advertising that
by drinking Coca-Cola it causes a fun time and brings everyone together. The
brand gives off a feel good feeling by everyone having fun in the summer, dancing,
and laughing. Everyone wants to be in a happy environment and Coca-Cola gives
the image of a happy environment when you are drinking their products. In the
movie, the CEO talks about how he wants the brand to be a house hold name and
when people think of something good they think of Coca-Cola. Their marketing strives to give people
memories while drinking Coca-Cola, and this is exactly what the commercial is
doing. It is creating the memories of partying in the summer sun with good
friends and drinking an ice cold Cola-Cola.
·
The background music in this commercial also gives
the viewer that feel good feeling. By
having such am up beat song it makes the viewer want to keep watching.
Con’s-
·
A con to the commercial could be that there wasn’t
any dialogue and that could have been confusing to the consumer because they
would not be able to get their point across.
A spoken slogan would be more catching for a consumer than the slogan
written on the screen at the end of the commercial or the lyrics to a song.
Hello Caitlyn I first wanted to comment on your blog presentation for coke it is very well put together and clear cut. I then continued to watch the commercial. While watching the commercial I instantly wanted a coke. The commercial made me happy and I watched it over and over again GOOD PICK!!!! I couldn't figure out why I wanted a coke though. Was it because I thought once I started to drink it I would be on the water at that beautiful island or was it because everything I've had a coke it has been a happy time just like the commercial. I agree with your pros and cons. Your con was dead on about it could be confusing for customers because there are no words. And always a catchy slogan can go along way. Just like McDonalds you will never forget there slogan. I also agree with the idea that you presented and that is one of Coca Colas marketing ideas about the shape of there bottle. The bottle is fun to hold and you can always tell when a coke bottle is in your hand and when it isn't.
ReplyDeleteI agree with what you said in your post. You made some really good points. One thing I picked out that you said was that Coke has some of the best marketing strategies. I definitely agree with this because their commercials and advertisements have a way of catching a person’s attention. Using Coke as a way to bring people together is a smart strategy. Relating Coke to memories is a good way to sell a product. The video you chose was fun and even though it had no words it still told a story. Who ever produced the commercial definitely put a lot of thought into it. Everyone was happy and looked like they were having a blast on the beach. I agree with both your pros and cons. The commercial could get confusing because there was no words, but the music and non verbal cues still made it look fun.
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