Mataiah Crossley
3/5/12
Business and Society
Blog#5
Coke
Coca-Cola
is the most successful marketing company in the world. Coca-Cola knows how to
touch their customers in a way that attracts them to their product. That way is
through emotions. Coca-Cola has ad’s full of love care and memories. Their ads
alone help their costumers relate and feel a kind of way that makes them want
to enjoy the Coca-Cola product all the time. This method of selling the product
has been here since the beginning of the soda itself. No one has a way to relate
a good memory or feeling into their product like Coca-Cola does. It is a gift
they were the energy drink of their time. Even though Coco-Cola did indeed have
some problems with the original coke leaf being an ingredient in the drink it
has come so far and has become a major part of people’s lives. This is a lesson
that a lot of other companies should take from Coca-Cola because the people
feel like the product is a part of them and the Coca-Cola Company makes the people
feel satisfied. Another marketing lesson that we can take from Coca-Cola’s
experiences is when Coca-Cola changed their recipe and their customers
complained. That wasn’t a good idea. If you have a close bond that involves the
feelings and emotions of your customers you shouldn’t do anything to change your
product and that’s what the Coca-Cola Company did. It was a great thing that
they went back to their original flavor because that is the great taste and
love that their customers loved. Although the controversy is that the Company
did this on purpose to get their customers back from their rival Pepsi, it isn’t
true. Now, relating to the book, Coco-Cola does a little out-sourcing in Africa.
For many reasons Coca-Cola does a lot of work outside the U.S they have bonded
with many African American when other companies left the country they stayed
and gave hope to the people. Their brand is more than a label, it represents
Hope, love and family.
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