The company of Coca-Cola is one of the most well-known companies in the entire world. It is known for things such as how old the company has been running for, the certain changes they have made to better the taste of their product, and another thing that they are known for is their commercials. The way that the company of Coca-Cola advertises themselves is very memorable. For example, Coca-Cola has commercials that makes viewers remember them. For example, this company is known for a certain symbol that everyone knows about. This symbol is the polar bear. When viewers see an all-white polar bear in a commercial while watching television, they instantly know what the commercial is for. A lot of people don’t even know what the polar bear actually stands for in the company, but they still know that it is standing for Coca-Cola. That’s how Coca-Cola makes themselves a very memorable company.
From a marketing perspective, the Coca-Cola commercials are a very successful thing for the company. The reason why they are is because of the polar bear. The polar bear is their main sell-out which makes it such a successful. Like I said earlier, a lot of people don’t even know what the polar bear actually stands for to the company, but they still know that it stands for Coca-Cola, which is a plus to the company because then it might make the company be able to get creative with future commercials. From people watching the commercials, people see that the company advertises themselves on other things such as billboards, on bus stops, and even on a race car in NASCAR. People see these advertisements on all of these things and it brings in more company and more retail for the company of Coca-Cola. That’s why from a marketing perspective, people see that these commercials as a successful one. They spread the word of Coca-Cola all around the world, which brings in the customers for the product. That’s how Coca-Cola has made themselves such a productive company.
No comments:
Post a Comment