Coca Cola " The reason behind its success"

The very famous Coca cola foundation was started on May 8^th of 1886. Over a decade later it is still one of the most successful and recognized franchise’s in the world. Coca Cola seems to be expanding every day, with over hundreds of beverages associated with its unique name. One of the biggest impacts of the success of this company is their marketing team. Coca Cola spends numerous amounts of time, effort, and money into the advertising of their product. Not only does this company go through great means to have their product advertised in pretty much every major trafficking are, but they also pay great attention to the labeling of their product and the style of and development of the containers that their beverage is contained in.  A lot of Americans love the flavor of the Coca Cola beverage, but the credit really goes to the advertising department and administrators like Joe Traponey who is the chief of executive of the Franchise’s marketing Department.

            I believe that many people that are willing to start a business and really want to have their products be successful need to follow the same tactics as Coca Cola. This company treats marketing like a science. According to the behind the scenes story by CNBChttp://www.hulu.com/watch/108764/cnbc-originals-coca-cola-the-real-story-behind-the-real-thing, Coca Cola has a replica of a convenience in their headquarters. At this convenience store marketing experts analyze the thought processes of customers, and determine where the best place would be to place their products and have people buy it. This is not all the company has done; they have also outsourced their product to many different Countries around the world and in doing this expanded the popularity of their product. They have also taken interest in advertising their products at major sporting events such as Nascar, the Olympics, and The Fifa world tournament. One can also notice seeing Coca Cola commercials during U.S. Superbowls and being associated with iconic images such Santa clause and the Polar bear.    The Santa Clause image that is used by the franchise actually suits them very well because the color scheme that Coca Cola uses to represent their product is the same colors that is used to represent Santa and the Holiday season. This franchise is simply amazing; it’s no wonder why they are successful today. They take entrepreneurship really seriously and take risks to help further their product.