MARKETING FOR COKE

As a young child I always enjoyed soda and when it came down to decide between coke and Pepsi I have to decide Pepsi I don’t know, what it was but it to me was the taste but understand I still have me a coke every once and a while. But what I do admire from coke is their marketing strategies starting with their publicized if you have ever noticed close to every restaurant has coke products, and then have thousands of coke billboards and advertisements. They do this because they want to stimulate the brains of their buyers to think of theirs soda product to out of their way and buy their product. What found was very cool was the secret lab that coke had that simulated a store where products of coke and other products would be sold. From here they brainstormed the brilliant ideas that make coke one of the worlds’s most known and dunk sodas. But what saw was not good is when they tried to change the formula to the coke that billions of people have been used to, which was horrible for them when people are used to something it is very hard to change it from what I understood this was bad marketing for coke and to me it wasn’t carefully thought through maybe a test product should have been sent not all of coke. 

 

What really touched me was the wide spread of Cocoa Cola and how well known throughout the world it is how every where they are they touch something about that country and exploit it in the way of getting their product out and the what is exploited such as the World Cup such as mentioned in the video South Africa World Cup they basically advertised both and made an attempt to get the community. When as a community you take out your way to touch a community or country, or place that gives you good customers. Such example brings up that during the World Wars. Other companies pulled out of that countries but coke didn’t but instead continued to sell their products, this especially affected the American soldiers they came to respect Coke and brought back their likes of it after the war with created profit for the company