Friday, February 24, 2012
The franchise I chose is GNC. “GNC is the largest global specialty retailer of health and wellness products.” I chose GNC for many reasons, GNC is a company that I have used for many years they also have a reputation of being the best. When a company has already established a name with a good backing its hard to turn down an investment opportunity. Ever since I started working out I have always been interested in nutrition and staying in good health. GNC is a company thats costumer base ranges from teens to the very elderly. This alone will help the company survive because of its widespread target market. For me to open a GNC it would require a capital Invest of $85,000 - $100,000. Also the overall investment would be $100,001 - $200,000. Looking at the company as whole, the supplement industry is a 27 billion dollar industry. GNC is also ranked as the number one vitamin franchise. Since GNC is such a well known company you would not have to spend a lot on marketing and promoting because it is already proven itself as a leader. Things I would have to focus on would be hiring a team that si well educated and providing good quality supplements as low prices so costumers want to come back. From personal experience when I walk into GNC I get a clean healthy feeling. Anytime I am in need of assistance they are always there to help and very knowledgeable. These show me the keys to a successful business and leave me no concerns of wanted to own a GNC franchise.